Caroline Néron Jewelry and Accessories Chain
“Today, it is impossible to build an international brand without an effective e-commerce component,” affirms Caroline Néron, founder and President of a growing fashion jewelry and accessories chain based in Montreal.
While online shopping provides a convenient service to existing customers, it also provides access to a range of potential customers, without the geographical limitations of pure bricks and mortar.
A world class e-commerce site plays a central role in Caroline Néron’s international growth strategy.
“There are sophisticated women and men around the world who appreciate the design creativity in our collections. Our commitment to creativity extends to our site which offers our customers the unique capability to mix and match jewelry pieces. In addition to our regular offerings, our customers can pick and choose individual pieces to create their own ensemble”, according to Benoit Bouchard, Vice President and General Manager, Bijoux Caroline Néron.
The unique customer experience is proving successful. Since the launch of the Caroline Néron site in April 2014, e-commerce sales continue to grow.
By early 2013, the Bijoux Caroline Néron had recognized the need for a state-of-the-art e-commerce site.
“We needed a team that could deliver the visual experience that reflected Caroline’s unique personality and designs. We also needed a team that could deliver a reliable system where our e-commerce site was part of our retail management systems. ACCEO Retail-1 positioned us into a new world”, said Bouchard.
The Caroline Néron jewelry chain currently consists of multiple boutiques across Quebec as well as a website with global reach. Caroline is pursuing a strategy of both retailer and wholesaler as her fashion jewelry is also available through additional retail locations.
To continue to build a brand that resonates with her customers, what‘s next for this entrepreneur? With her affinity for breaking boundaries, Caroline’s vision is to bring her unique product to markets across North America, Europe and Asia.
Learn more about Caroline Néron at www.carolineneron.com.